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Advanced Digital Marketing & SEO Training
Advanced Digital Marketing & Search Engine Optimization Course- Approx 24 Hours

Call 9343933999 Now to Join Immediately.

Suitable for Job-Seekers, Professionals, Freelancers, Part-timers & Webmasters. Marketing Managers, Leads & Executives - Upgrade your Skills to DM.

Learn End-to-end search engine optimization of the given Internet web application/website and strategize short term and long term digital marketing plan for the site.

Learn to catalog and promote your products and services on online market places.

Course/Project Description:
The purpose of search engine optimization is to present the website and its contents in the prescribed protocols of search engines so that the search engines identify the purpose of the website efficiently and be able to crawl, index and rank the pages better. This would enhance the organic traffic to the website in short term as well as long term.
Digital Marketing is the way to quickly reach the audience using the contemporary digital media and acquire massive user-base in quick time. The methods followed would be to promote the website in search engines, social media and other third party campaign tools. Product and services cataloging and selling on online market places would be learnt. Miscellaneous methods such as marketing through blogs and online press releases would be practiced.

Course/Project Highlights Digital Marketing:
  • Identify the clients budget
  • Identify the purpose
  • Discuss CPM and CPC with the client
  • Understand the business / products
  • Device the promotion plan by finalizing the tools and target digital real estate
  • Identification of keywords for promotion
  • Fix the analytics code
  • Execute the promotion plan through SEM, SMM, Email Marketing, Mobile Marketing, Video Marketing, Online Market Places and other innovative methods
  • Report the analytics report to the client
  • Participating on online market places for product based marketing
Course/Project Highlights SEO:
  • Analysis of the purpose of the website
  • W3C Validation
  • Analysis of the UI code and performance of the website as per google suggested standards and fixing the same where possible
  • Analysis of the server performance based on its rendering capability and offer better suggestions if required
  • CDN implementation
  • Maximising all the metrics by optimizing every available parameter of the website/portal
  • Identification of the keywords for SEO
  • Webpage title, meta keywords and meta description generation
  • Suggestion for modification of content in pages
  • XML sitemap generation for submission to search engines. (Google, Bing & Yahoo)
  • Signup for webmaster tools and submission of the sitemap XML
  • Providing link overlay for the website from prominent sites
  • Signup with Facebook, Linkedin & Googleplus and create the business page
  • Signup with google analytics and configure the code to the website
Concepts for Learning:
  • SEO - Search Engine Optimization
  • SEM - Search Engine Marketing
  • SMM - Social Media Marketing
  • SMO - Social Media Optimization
  • Online Market Places - Amazon, Flipkart, Ebay, Snapdeal etc.
  • Mobile Marketing
  • Email Marketing
Technologies and Tools for Learning:
  • Website Statistics on server - Awstats
  • Google Analytics
  • Alexa
  • GTmetrics
  • Google Recommendations
  • Website performance analysis tools.
  • Google Adwords
  • Facebook Advertising
  • Rapidobytes Advertising
 
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